About Us

We engineer brand experiences like engines of connection, designed to move people and drive results.​

With 25 years of global experience, we know how to protect brand equity.

With teams across Asia–Pacific, we connect global vision with local relevance — from Singapore to Melbourne, Ho Chi Minh City to Manila, we design with true regional nuance.

Our Story

“We believe brands are more than logos and campaigns - they should deliver meaningful experiences people remember and build relationships people value.”​

That belief is why Brand Mechanics exists: we’ve built an elite multi-national team focussed on helping ambitious brands navigate the complexities of Asia Pacific while staying true to their global strategy.​

Our Sweet Spot​

Mechanics is all about balance.​

We live in the middle — the gears that connects creativity and performance.​

​Inspired by beauty.​ ​Governed by data.​ Global experience, locally tuned.​

Discover Our Process

Meet Our Leaders

20+ years creative leadership experience


  • Founder – Singapore

    Tom is a visionary business leader and passionate artist, known for his remarkable talent in building brands across digital and physical environments through innovative design and meticulous execution. With a deep understanding of consumer insights and the entire marketing ecosystem, he crafts impactful strategies that drive growth. ​


  • Founder – Melbourne

    Ben is an accomplished creative leader and passionate craftsman with a career spanning over two decades in retail design, exhibitions, and immersive brand experiences. He possesses an empathetic leadership style, a strategic design mindset, and meticulous attention to detail.​

Sustainability & Responsibility

We believe design should help brands thrive commercially and leave a positive impact on the world.

  • Design has the power to drive change. We consider the impact of every choice — reducing waste, extending product life cycles, and using smarter materials and processes that respect the planet.

  • Great design comes from diversity of thought. We foster an open, inclusive culture where curiosity is encouraged, voices are heard, and ideas can come from anyone, anywhere.

  • We hold ourselves and our partners to the highest standards. With transparent practices and rigorous checks, we ensure every project is delivered with integrity, quality, and trust.

Ready to transform your brand?

Let's discuss how we can elevate your brand's design strategy and market presence.

CONTACT US